Taylor Tomasi-Hill in Milan.

When it comes to fashion I have a problem, which I think most fashion enthusiasts share with me. I get very picky about what I like in a specific season, which is good, but sometimes it can almost make me obsessed about a certain brand or piece.

The result of this obsession makes me loose my interest very quickly. I am not alone about this. I think this phenomenon has become more common in the fashion industry since we started to share the latest fashion news in a fast way through Internet and social media.

We don’t only receive the information about the latest and coolest handbag directly, but we are also almost forced to see the same one over and over again. It follows us through our search for the perfect wardrobe.

Two brands that have been mentioned many times in every magazine and blog during the past seasons are Isabel Marant and Céline. I guess that Phoebe Philo’s return and the fact that every Vogue Paris editor is wearing Isabel Marant boots, have turned the brands into two successful businesses. But lately I have been questioning if it is valuable – in the long run – for an exclusive brand to be seen everywhere.

I have been wondering if the success and increased sales for a specific period is beneficial when the customer gets tired of your product. What will happen when a buzz suddenly ends as a result of exaggerated exposure? If the brand, in worst case, becomes “unfashionable” – was it worth it to be on the top of the mountain? How are the brands dealing with these problems when “the golden era” is ending?

I think that Lanvin has kept the balance between being on “everybody’s wish list” without becoming too accessible. Tom Ford probably had this thought in mind when he kept his fashion show open exclusively to some chosen editors and guests.

Even if Céline’s official reason to why they decided to have two smaller, more intimate presentations was Phoebe Philo’s pregnancy, I think they succeeded once again to create a buzz and a feeling of mystery.

If you have followed my blog for a while, you know that I am almost more interested in the people in the fashion industry, than the clothes and collections. That’s why INDUSTRIE and Interview Magazine have become my favorites. With Internet is easy to find information and pictures of the people that inspire you. But it is hard to keep the pictures and save them in a safe place.

I have started my own Tumblr blog, ”Anna Wintour is smiling”, where I am going to post pictures of Anna, Emmanuelle, Carine and so on. It is simply a fun and small project and a good way to save the images I find. You can also help me of course, by sending me pictures to anna.kopito@fashionnetworks.se, and I will of course link to your blog.

Milan Fashion Week started a couple of days ago. But what does that mean? A man once told me that you can choose what kind of fashion person you are, according to which fashion city you prefer. Because in each and everyone of them there are few characteristic styles and feelings. In Milan’s case, it is all about the Italian elegance, tradition, glamour and too much jewellery and make-up. Most of the brands have a long history and a big knowledge of handcraft comparing to New York and London with their young, creative, new-thinking designers.

I am looking forward to see the Milanese colors, prints and fabrics at Gucci, Prada, Roberto Cavalli, Versace, Fendi, Salvatore Ferragamo and MaxMara but also the outfits the street style icons Anna Dello Russo, Aurora Sansone, Viviana Volpicella are putting together.

The Parisian women know how to dress in a simple and sophisticated way. They can wear a pair of black skinny jeans with a light blue shirt and still look like the coolest in the world. But the Italians know the art to dress with colors, patterns in different fabrics and still look elegant. Prada, Marni and Viviana Volpicella (the picture) are experts on it.

Yesterday I went through all the Marni at H&M collection and I can’t wait for it to launch. I think this will probably be the most successful collaboration H&M ever had thanks to the amazing fabrics, cuts and accessories. I will probably go for the blue skirts with dots and match it with a simple light blue shirt! What about you? Which pieces will you fight for on March the 8th?

The Fashion Week has started in New York. Thanks to Style.com, Tommy Ton, The Sartorialist and the live streaming channels we all can sit front row and get updated by the new trends and collections. Tomorrow at 12 (New York time), Theyskens’ Theory is inviting you to their runway show. It is probably one of my favorite brands in New York and I can’t wait to see what Theyskens has created for us.

Last fall we saw Givenchy’s collection in every magazine. What do you think will be this season’s rottweiler t-shirt?